Have you ever been persuaded to do something not in your best interest? Of course; we all have. Certain triggers can “turn off” our rational thinking, making us susceptible to influence techniques and bad decisions. 

 

In PERSUADED by The Seven Deadly Sins of Decision Making and Influence, author Ken Taylor explores factors that affect our decision making and identifies common pitfalls that lead to poor choices. You will learn to recognize influence techniques and become more effective in persuading others. Ken’s conversational, story-telling style makes this powerful information easy to comprehend and fun to read.

 

Ken Taylor is a marketer, consultant, writer, and speaker with over twenty years experience working with global brands as well as start-ups. Ken believes in the practical application of marketing, which is to influence behavior. He has spent the past decade researching decision making and influence techniques. He is currently consulting and speaking on the topic of marketing to influence decision making.