The Secret To Persuasion is Compliments and Complements
I nervously sat directly across from a tall bearded man wearing a sweater-vest and a blue and white striped tie. He was thumbing through...
The Sixth Deadly Sin of Decision Making
When I completed the first draft of my book, PERSUADED… By The Seven Deadly Sins Of Decision Making and Influence, I optimistically sent...
The Greatest Story My Father Ever Told (About Decision Making and Influence)
My father told me the following story when I was around twelve years old and it really stuck with me. It’s a wonderfully rich story full...
Agents of Influence: Emotional Arousal
I recently read the account of a man accused of a heinously violent crime. He didn’t fit the mold of a violent criminal. He was a...
The Secret to Effective Decision-Making
The secret to effective decision-making is the answer to the question, “what is best moving forward?” Sound obvious? The problem is the...
The Emotional Tail Wags The Dog
Our brain is in essence an operating system that was designed for speed and efficiency in an unpredictable and unsafe world. We had to...
