

Do You Know You Got Ripped Off? They Are Betting You Didn't Even Notice
I had a rather long list of errands to run and one of my stops was the grocery store. One of the items we needed was peanut butter, which...


I Forgot Why I Walked Into the Room (Again). Are We Experiencing An Attentional Blindness Epidemic?
I was working in my home office last week when my wife asked me to sign our son up for a tennis team. I logged onto the league’s website,...


Was It Satisficing?
Satisficing is when we make a “good enough” decision by selecting the first feasible choice. It isn’t necessarily the best choice, just a...


A Momentary Lapse of Reason
According to the Innocence Project, “More than 1 out of 4 people wrongfully convicted but later exonerated by DNA evidence made a false...


Kevin Hart is Absolutely Right
I had lunch with a former colleague a few months ago and mentioned that I was writing a book. She nodded politely and said, “Yeah,...


Do You Have An ID-10-T Problem?
Todd was having trouble with his computer, so he called a technician for help. The tech arrived and heavily flopped into Todd’s chair. He...


The Sixth Deadly Sin of Decision Making
When I completed the first draft of my book, PERSUADED… By The Seven Deadly Sins Of Decision Making and Influence, I optimistically sent...


The Real Reason Why Generation X Hates Millennials
This post is a rebuttal to Matthew Jones’ article on Inc.com titled, “The Brutal Truth About Why Gen-Xers Hate Millennials (That No One...


The Greatest Story My Father Ever Told (About Decision Making and Influence)
My father told me the following story when I was around twelve years old and it really stuck with me. It’s a wonderfully rich story full...


Agents of Influence: Fear
My first memory of public speaking was in the fifth grade. I was to present an oral book report to the class of about thirty kids. My...